John Smedley  New Store Opening

Location: New Cavendish Street, London 

John Smedley having refitted there 3 previous stores & concessions in London featuring the ALU retail display system, carried their consistent brand identity on to the new store opening in New Cavendish street. 

Using the “Slash” fixturing throughout the store,  giving the flexibility to side hang and front face using the adaptable arms. “Slash” being manufactured from mild steel with clear powder-coat giving a sleek industrial feel with Birch ply shelves with there featured folded iconic knitwear.

This fixturing teamed with the carefully curated and designed store gives a bright contemporary feel to the overall store in this brand new location for the the brand

Materials used

  • - Clear powdercoated mild steel
  • - Birch Ply


  • Client: John Smedley
  • Date: November 2018
  • Category: ALU / Design / Fixtures / New store opening