Replay Sportlab

LOCATION: Selfridges London 

Working closely with the Brand Replay, MEGA CREATIVE where brought in to realise phase 2 of the promotional site in Selfridges London.  The site was updated overnight to Replays NEW Sportlab merchandise and scheme. 

The back wall used clean signage cut from Acrylic with layered denim panels to express the categories colour pallet. 

Materials used

  • - Acrylic
  • - Dibond
  • - Aged steel finish
  • - Denim panels
  • - concrete effecr plinths


  • Client: Replay
  • Date: November 2018
  • Category: POP-Up / Promo site