Ichiba  Opening Event

LOCATION: White City Westfield 

Collaborating with this brand again after the successful Press launch event. Ichiba where given a promotional space within the Westfield shopping center to announce and market there full store opening.

Keeping to the design guidelines, the brief  was to capture peoples attention, while relaying to new customers what the Ichiba brand was about.

A 5m sq branded, printed sushi vinyl design was installed on the floor giving the area definition and from the Birdseye view above, gave the passer by a glimpse of what was in-store.

The oversized, colourful branded round balloons, anchored to a manufactured MDF box with info vinyl applied to the 4 sides 

The overall look was simple, but loud and fun and the brief was achieved

Designed, Manufactured and installed by MEGA CREATIVE

Materials used

  • - Non slip floor vinyl
  • - Printed ballons
  • - MDF


  • Client: Ichiba The Japan Center
  • Date: September 2018
  • Category: Design / Production & Manufacture / Event