One Big Company
John Smedley Wool week 2018
To celebrate and support the annual wool week event, One big company designed a scheme for John Smedleys three London stores, that reflected the brand core values with a twist.
Different sized metal Gabions filled with a raw sheeps wool, showing the original texture of this natural used by the brand. Simple hung foam-board graphic image shots showing the latest seasonal campaign with the iconic garments highlighted in a natural surrounding, complementing the look and feel of the simplicity of the windows .
Completed as always with immaculately dressed busts with the new seasons merchandise and supported with the reverse cut vinyl message on the glass
“ICONIC GARMENTS – MADE IN ENGLAND – CARED FOR BY YOU – CRAFTED TO LAST BY US”
All produced manufactured and installed by
- - Metal galvanised gabions
- - Naturel carded wool
- - Printed foamboard graphics
- Client: One Big Company
- Date: September 2018
- Category: Branding / Design / Photography / Window display