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One Big Company 

John Smedley Wool week 2018 

To celebrate and support the annual wool week event, One big company designed a scheme for John Smedleys three London stores, that reflected the brand core values with a twist. 

Different sized metal Gabions filled with a raw sheeps wool, showing the original texture of this natural used by the brand. Simple hung foam-board graphic image shots showing the latest seasonal campaign with the iconic garments highlighted in a  natural surrounding,  complementing the look and feel of the simplicity of the windows .

Completed as always with immaculately dressed busts with the new seasons merchandise and supported with the reverse cut vinyl message on the glass

“ICONIC GARMENTS – MADE IN ENGLAND – CARED FOR BY YOU – CRAFTED TO LAST BY US”

All produced manufactured and installed by 

MEGA CREATIVE 

Materials used

  • - Metal galvanised gabions
  • - Naturel carded wool
  • - Printed foamboard graphics

Details

  • Client: One Big Company
  • Date: September 2018
  • Category: Branding / Design / Photography / Window display