Joyful Expression
Client: John Smedley
Location: London
Date: February 2024
Project Type: Managing, Installing
As part of the Joyful Expression campaign, John Smedley has chosen three colours from their spring-summer palette to focus on.
This new campaign brings together One Big Company and MEGA CREATIVE, using these colours to create stunning displays by incorporating the fabric from the visuals showcasing bursts of colour.
This range promotes the idea of dopamine dressing and encourages self-expression through thoughtful wardrobe choices. Additionally, it has inspired a collection of porcelain ceramics in these three shades, designed by Qest scholar Celia Dowson.
John Smedley has again executed this campaign perfectly, displaying their excellence in every aspect.
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52 Cambridge Grove
London W6 0LA
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