Craft Week 22
Client: John Smedley
Location: London Stores
Date: April 2022
Project Type: Managing/Installing
Celebrating John Smedley’s 2022 Craft Prize Winner Zoe Wilson during Craft Week MEGA CREATIVE and One Big Company teamed up to design and install these striking lenticular graphics.
These feature photography of Zoe and John Smedley's world-famous knitwear. Smooth white plinths also sported Zoe’s beautiful handcrafted work throughout their windows.
MEGA CREATIVE love working with cultural brands such as John Smedley. A long heritage and their royal link to a great cause.
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